Ruby Falls on Lookout Mountain, TN is the 1st tourist attraction to earn the Green Globe/ Green Certification. Green Globe is an internationally recognized third party certification.
Hugh Morrow, president of Ruby Falls said, “Third party certification by a leader like Green Certifications, Inc. is crucial to holding us to a higher standard and keeping us focused on more environmentally sensitive business processes.” Hugh and the Ruby Falls staff spent several full days with Green Globe representatives and made many changes to Ruby Falls in order to earn this designation and champion sustainability in the tourism industry. The Ruby Falls building is made from the very limestone that was removed to form the Ruby Falls caves. Over the years Ruby Falls has focused on “renewable energy, reductions in emissions, lowering [their] waste and continuing land conservation,” said Hugh Morrow.
Ruby Falls is America’s deepest commercial cave and largest underground waterfall open for public viewing. It features a145-foot waterfall located 1,120 feet beneath the surface of Lookout Mountain, near Chattanooga, Tennessee. The attraction has been named as a “Top 7 United States Natural Wonder,” on a list that includes Yosemite, Niagara Falls, Grand Canyon and Sequoia National Forest, as well as on a list of “Top Ten Hidden U.S. Treasures.” More information on Ruby Falls can be found at www.rubyfalls.com.
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